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The 20-Minute Ad Audit — Find What's Actually Broken
Pre-launch · $37 CAD now, $57 after July 17 · Lifetime access
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The 20-Minute Ad Audit

Find the exact spot your ads are losing money, in under 20 minutes.

Plug in your numbers, and the tool calculates exactly where the problem is based on your data.

  • Know exactly where the issue is: your creative, your landing page, or your funnel
  • Your top priority to fix first, plus anything else worth a look, color-coded by how urgent it is
Find What's Actually Broken Pre-launch price $37 CAD · one payment · lifetime access
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14x
return, seasonal campaign
12x
return, mid-ticket offer
$115K+
revenue growth, straight from ads
$2.82→$1.82
cost per lead, while volume grew
How It Works

How it works, step by step

Quickly plug in your numbers, and the tool does the rest for you. You get instant access to the tool link, no login needed. Enter your data, press calculate, and your results show up right away.

1

Plug in your numbers

Leads, sales, clicks, impressions, straight from your Ads Manager. The tool runs the same read I use on client accounts.

2

Press calculate

No login, no waiting. Your results show up on screen right away.

3

Get your Start Here priority

One clear priority to fix first, plus anything else worth a look, ranked in order.

Jade reviewing an ad account

The question I get the most

"My ads used to work. Now they've stopped. I have no idea why, especially with how much Meta changes."

Or: "How do I know if this is working? How do I know when to scale? How do I know when to just close the ad?"

I built this because those questions kept coming up, over and over. Finding where the issue is is only half the job. The harder part is knowing what to actually do about it.

What You Get

You don't need to know what CTR or CPM means going in

Whether the issue is in your creative, your landing page, or your funnel, the tool tells you exactly where to look and what to do about it. It's built to turn your raw ad data into a plain answer, not hand you more metrics to interpret.

  • Know exactly which stage is broken, not just that something is
  • Get one clear Start Here priority instead of a wall of metrics
  • See everything else worth a look, ranked and color-coded by urgency
  • Skip the guesswork on whether to keep spending, pause, or fix first
Under The Hood

What the tool actually checks

The same five stages I check on client accounts, run against your own numbers.

Stage 1 01

Creative & Hook

Whether your ad is earning the click in the first place, checked against your click-through rate.

Stage 2 02

Cost To Reach People

Whether your CPM has climbed high enough that reaching people is getting too expensive, regardless of CTR.

Stage 3 03

Landing Page / Conversion

Whether the page people land on is actually converting the traffic your ads are sending it.

Stage 4 04

Checkout / Signup Friction

Whether payment options, visible costs, or unnecessary form fields are quietly costing you conversions.

Stage 5 05

Funnel Messaging (Email)

Whether your follow-up emails are opening and getting clicked once someone's on your list.

Bonus Read 06

Audience Fatigue

Whether your frequency and conversion numbers together say "keep live," "refresh creative," or "scale."

Where This Comes From

This is the exact process I've used to run ad accounts for the last 5 years, across different industries, from e-commerce to service-based online coaching. I've helped clients increase their profit margins, make more revenue directly from ads, and improve the quality of the leads they're generating.

14x

Return on a seasonal campaign. $4,000+ in revenue from $270 in ad spend.

Screenshot, 14x return seasonal campaign
12x

Return for an online coach's mid-ticket offer. $11,354 in revenue from $875 in spend.

Screenshot, 12x return mid-ticket offer
-50%

Nearly halved ad spend while growing total revenue by $115K+, straight from Meta ads.

Screenshot, revenue growth result
$2.82→$1.82

Cost per lead dropped while lead volume grew.

Screenshot, cost per lead reduction

The proof is that the method behind it works. It tells you where to start, it's not a promise of what you'll see.

Is This For You

Who this is for, and who it's not

Good fit if:

  • You're already running Meta ads, or you've run them in the past
  • You have real data to pull from your Ads Manager, this is the most important part
  • You want to know where the actual issue is before spending more

Not the right fit if:

  • You've never run Meta ads and don't have data to analyze
  • You're looking for someone to fully implement the fix for you, this is a tool that shows you where the problem is, not a done-for-you service
Portrait of Jade

Why I Built This

"My ads used to work. Now they've stopped. I have no idea why, especially with how much Meta changes."

I built this because those questions kept coming up, over and over, from clients and from people who just find me. Finding where the issue is is only half the job. The harder part is knowing what to actually do about it.

My approach comes from my background: I have a Bachelor's in Psychology, so I spend a lot of time thinking about how people actually make decisions, not just how to launch a campaign.

Anyway, that's the short version of why this exists.

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Real Results

What it's like to work with me

These speak to the DFY and consulting work behind this tool, not the tool itself yet. Same process, same eye for where the problem actually is.

MN

"Using Meta ads was frustrating, and something I would prefer to pay someone else to do. Since working with Jade, I've seen an increase in traffic to my site with a strong CTR and good CPC. I chose her for her depth of knowledge around Meta ads, and what I appreciate most is the speed of her replies and the trust I have in her knowledge and abilities."

Maria Newman
App Developer
EO

"Before working with Jade, we weren't running Meta ads, and we weren't seeing a huge uptick in new leads coming in. Since working together, we've been able to see new leads coming in. Communication was clear and easy, and edits and feedback were handled quickly and efficiently."

Emily Ogan
Macros & Hormone Coach
U

"Since working with Jade, we now have much more visibility thanks to the evolving statistics we follow. People even stopped me in the street to say they were seeing our ads and thought it was great. We also successfully completed our Allyship fundraising campaign and received many new workshop requests."

UTAPI Consultants
Educational Organization
Pricing

One payment, lifetime access

Pre-launch price
$37
CAD · one-time payment
Price goes up to $57 in:
00Days
00Hrs
00Min
00Sec
  • Instant access to the tool, no login needed
  • Your Start Here priority, plus everything else worth a look
  • Color-coded results, ranked by urgency
  • Lifetime access, use it every time you launch a new campaign
Get Instant Access

Because you get instant access, all sales are final.

FAQ

Questions, answered

Does this work if I'm running ads to a free opt-in instead of a paid offer?+

Yes, either way. The tool asks upfront which one you're running, and adjusts the benchmarks and guidance to match.

What if I get a lot of red?+

Still useful, now you know what needs fixing. It's possible more than one thing is affecting your results, this gives you a clear place to start.

Is this good if I've never run ads before?+

No. This is built for people who are already running or have run Meta ads, since you'll need real data from your Ads Manager to use it.

How long do I have access?+

One payment, lifetime access to the tool.

Are there refunds?+

No. Payment gives you instant, full access to the tool, so all sales are final.

Find the exact spot your ads are losing money, in under 20 minutes.

Plug in your numbers, get your Start Here priority, and know what's actually worth fixing.

Find What's Actually Broken
Pre-launch price $37 CAD, one payment, lifetime access
© Jade Mc Neil. All rights reserved.