Why I Built This
"My ads used to work. Now they've stopped. I have no idea why, especially with how much Meta changes."
I built this because those questions kept coming up, over and over, from clients and from people who just find me. Finding where the issue is is only half the job. The harder part is knowing what to actually do about it.
My approach comes from my background: I have a Bachelor's in Psychology, so I spend a lot of time thinking about how people actually make decisions, not just how to launch a campaign.
Anyway, that's the short version of why this exists.